MQL vs. SQL: What Are They How Do They Help You Sell?
Salesforce Marketing Cloud
JANUARY 26, 2024
They need more information and guidance before they’ll be ready to make a purchase decision. An SQL is a lead that has expressed enough interest in your brand that they’re ready to move into your sales process. The right insights, gathered in research, tell you what leads need at any given moment. Focus on B.A.N.T.
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