The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” Of course, every business should have its own definition for what a lead is. Your definition of a lead will change as your business grows or your priorities shift. A solid definition of “lead”. First things first. What’s a lead?
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