Remove BANT Remove Business Remove Lead Qualification Remove Marketo
article thumbnail

The 3 Essentials of a Successful Qualified Leads Program

Adobe Experience Cloud Blog

A solid definition of “lead”. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” Of course, every business should have its own definition for what a lead is. An effective lead scoring system. A chance to transform lead qualification.