Salesforce Marketing Cloud

MARCH 15, 2024

What are the best practices for lead generation? Marketers have to find a way to capture attention and build genuine interest in their products and services. Lead generation is the process of building interest in a product or service and then turning that interest into a sale. Our latest B2B marketing guide will show you how.

Lead Generation 115

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 115

Albacross

AUGUST 7, 2018

If you simply sell to those who are ready to buy and ignore the rest of your leads, you’re reducing your potential revenue by half, right off the bat. On top of that, lead nurturing is a great strategy for companies who want to increase their sales without increasing their marketing budget. Will buy immediately without prompting.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

In other words, lead nurturing helps companies to guide prospective customers towards the decision to buy by answering questions, showing how to overcome obstacles, and positioning the product as the ultimate solution to their main problem. In fact, you can basically sort all of your leads into five main segments.

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88