Banners Forrester Optimization Website Personalization 
PathFactory
JULY 18, 2022
Why you need to use b2b content personalization to micro-personalize your website. Here’s the glaring problem with a website that is like a digital brochure: it’s centered on what your company offers, and not on your customer’s needs. Why attempts at website personalization are failing today’s buyers.
The ROI Guy
NOVEMBER 4, 2010
Not surprisingly, spending on company websites will increase the most, growing 43% over 2009 levels, and social network marketing is expected to increase as well, with an increase of 45% over 2009. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.
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