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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. (For more on vendor classifications, see my list of demand generation vendors from last November.)

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. But Facebook?

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Steve Woods , CTO, Eloqua. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Google adwords, banner ads on sites A/B/C, purchasing prequalified leads from companies like Tippit, purchasing email lists from vendor A/B/C, event sponsorships A/B/C, etc.). Steve Woods, CTO, Eloqua ( @stevewoods ).