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The 7 Keys to Mobile Marketing

QuanticMind

Yet surprisingly, many businesses today often don’t consider differentiating their marketing strategy across devices. To combat this issue, Google has made several algorithm updates that include mobile site speed as a major factor in pagerank. But mobile marketing isn’t just about delivering the same message on a smaller screen.

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Make Sure Your Logo Can Handle the Job at Any Size

WebMarketCentral

Today, logos must work well at 2 pixels wide or stretching the full length of a trade show banner. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • Test it on business cards, banners, Web pages, letterhead, coffee mugs, name tags, anywhere you can imagine that it might show up some day.