ANNUITAS

OCTOBER 7, 2020

Banner Ads. Perhaps the grandest example of interruptive marketing, the banner ad, complete with obnoxious fonts, flashing lights and even auto-playing sounds was one of the first ways marketers tried to capitalize on the ‘eyeballs’ available in the digital world. Strategic demand marketing puts the buyer at the center of everything.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Biznology

DECEMBER 5, 2014

Some B2B marketers know exactly what accounts are in their target market. Feuer has a similar target account list in categories like mortgage and higher education. If you’re targeting only a finite universe, you want to know everything about them that you possibly can. Banner advertising targeted by account.

B to B 80

B to B Banner Ads Banners Marketing Management 80

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

NuSpark Consulting

OCTOBER 21, 2012

The keys to effective banner advertising campaigns are targeting, message, and efficient pricing models. . Therefore, this is my third and final post in this series on display advertising targeting opportunities. For this post, I’ll review the opportunity to target actual businesses and company names.

Paid Content 100

Paid Content Paid Search Agency Display Social Media 100

Digital B2B Marketing

APRIL 20, 2016

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing. But how do these solutions actually target ads to specific companies?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. Cost-effective, constantly optimized, highly targeted.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100