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5 Must-Test Internet Marketing Tactics and Metrics

Hubspot

Business Blogging. Calls-to-Action: Each blog post you publish should include a call-to-action (CTA). You can also include CTA buttons in your blog's sidebar or top banner. Do certain offers work better for particular blog topics? Do numbers in your headlines work well? What other trends do you notice?

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

28) Today, marketers allocate 34% of their overall budgets to inbound tactics -- 11% more than they dedicate to outbound strategies, such as banners, PPC, and other tactics. Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 59) 52% of all marketers generated a lead from Facebook in 2013.

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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

These are all common problems marketers have with lead generation. Need help diagnosing your website's lead gen issues? 2) You don't offer lead gen content for people in different stages of the buyer's journey. Need ideas for lead gen content? What that CTA looks like on your blog posts is up to you.

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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Facebook Lead Ad. Facebook Lead Ads. You should also integrate Facebook Lead Ads into your social media strategy. LinkedIn Ads.

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Beginner’s Guide to Business Blogging in 2019

Single Grain

I know what you're thinking: What business owner has the time to build a blog from scratch? It doesn't matter if you're a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. 3 Benefits of Business Blogging. What Is Good Business Blogging?

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. MediaPost ).