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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

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Why the Blog Post Is the New Ad Unit

Hubspot

The point is, the resurgence of content -- and the abject failure of most other forms of online marketing -- brought about renewed interest in blogging and the development of content as a form of advertising and marketing. The Blog Post as the New Ad Unit. And that is why the blog post is the new online ad unit.

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New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid

Hubspot

First-time inbound marketers: We''re so glad to have you! We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other "first." Everyone makes mistakes, and we''re here to make the transition to inbound marketing success a little easier for you.

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9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

Creating valuable content to teach and nurture your leads down the funnel is time-consuming, which is why so often you'll browse a business' website and see nothing but "Buy Now!" To maximize clickthrough rates, you'll want to cater to visitors who are at all different stages of the buyer's journey using CTAs. all over the place.