How to Optimize Your Conversion Funnel, from ToFu to BoFu
Moz
JANUARY 22, 2019
The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. Creating multiple TOFU offers gives you the information (company, name, email address) you need to segment and nurture leads further down the funnel.
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