The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

The Point

MARCH 17, 2015

How has the landscape in display advertising changed in the last 3 years? (AF) For example, using a programmatic platform like Choozle, a marketing manager could very quickly set up and deploy dozens of campaigns across multiple channels (social, display, video, etc.) I call it the “Searchifcation” of display advertising.

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

The Point

JULY 1, 2010

When the client or browser used to display the email requests that image, then an “open&# is recorded for that email by the image’s host server.&#. He receives an email with no image banner, and reads the entire message. Picture a user with images turned off in Outlook.

Open Rate 100

Open Rate Wikipedia Click Rate Banners 100