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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. On the other end of the spectrum, the 3 least effective techniques were: Banner Ads. The top 3 techniques were: Whitepapers and Ebooks.

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What Is Digital Marketing?

Hubspot

And after having conversations with marketers and business owners in the U.S., So What Exactly is Digital Marketing? Digital marketing is an umbrella term for all of your online marketing efforts. Does Digital Marketing Work for All Businesses? Digital marketing can work for any business in any industry.