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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. On the other end of the spectrum, the 3 least effective techniques were: Banner Ads. The top 3 techniques were: Whitepapers and Ebooks.

Online Lead Generation 28
Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28
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What Is Digital Marketing?

Hubspot

SEPTEMBER 1, 2016

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space -- regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

Paid Content 78
Paid Content Planning Paid Search Agency Mobile Advertising 78
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