article thumbnail

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix

distribion

Let’s take a simple ROI example: Your total marketing budget for the webinar is $5,000, including staff expenses, webinar tool subscription, promotion (banner ads, lists, marketing material, etc.). Place banner ads or bid on paid search terms using Google Adwords or Bing Ads.

article thumbnail

The Complete Guide to Online Video Advertising

Outbrain

Experienced marketers know they must stay on top of new developments to understand what audiences want and need. Video Ads Are Not as Short. YouTube was one of the first platforms to offer six-second ads. Since late 2015, however, the most popular video ad length is 30 seconds. In-stream ads are the most familiar.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. It’s usually free, and it’s effective because it’s the most honest form of marketing available.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. It’s usually free, and it’s effective because it’s the most honest form of marketing available.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. Marketing Charts ). Marketing Charts ).

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. 90% of companies with 100 or more employees use social media in their marketing mix. 12. ( V3 Integrated Marketing ). V3 Integrated Marketing ). YouTube and Video Marketing Trends.

article thumbnail

7 Tips to Improve Your Social Media Videos in 2021

Single Grain

Convert better: Compared to Google banner ads and YouTube annotations conversion rate of 1%, the interactive video rate of 11% is stratospheric. Research conducted by eMarketer revealed that nano-influencers charge only $114 per video post on Instagram and $315 per YouTube video. Mobile purchases will reach $3.56