WebMarketCentral

OCTOBER 8, 2008

This networks enables you to run text and print ads across popular technology websites like PC Magazine, Network World, PC World, Intelligent Enterprise, InformationWeek and InfoWorld with a single buy. Though primarily used for lead gen (as the name implies), these programs provide some branding benefit as well.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Which lead gen tactics work best? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Yet less half utilize webcasts and just 20% create e-books.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100