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The 8 Layers of a B2B Web Marketing Plan

WebMarketCentral

This networks enables you to run text and print ads across popular technology websites like PC Magazine, Network World, PC World, Intelligent Enterprise, InformationWeek and InfoWorld with a single buy. Though primarily used for lead gen (as the name implies), these programs provide some branding benefit as well.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 trillion display ads served up last year. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B Marketing Insider ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

The average CTR for banners is 0.01 trillion display ads served up last year. Which lead gen tactics work best? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Yet less half utilize webcasts and just 20% create e-books. B2B Marketing Insider ).