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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Big contradictions on big data: 71% of marketers say they plan to have Big Data solutions in place in the next two years. But 75% of marketers can’t calculate their ROI of their marketing spending and and 50% of them say that IT is not a strategic partner. Two-thirds planned to increase digital marketing spending.