Banner Ads Forrester Mobile Advertising Purchase Intent 
Televerde
OCTOBER 30, 2019
80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 20-50% of purchasing decisions are driven by peer-to-peer marketing (McKinsey, 2019). in advertising value. 30% increase in gross return on ad spend for Facebook advertising. On mobile: 57.
Webbiquity
SEPTEMBER 8, 2010
Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.
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