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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. This leads us to key progress indicators (KPIs).

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Ad Tracking: What It Is & How to Do It

Hubspot

Best for: If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are ideal for calculating the number of visits, leads, and conversions you've generated from your hard work. When used correctly, tracking pixels can help optimize your ads and get them in front of a receptive audience.

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A Brief History of Online Advertising

Hubspot

1994: The first banner ads appear. The age of banner ads had officially begun. Wired magazine's former online off-shoot HotWired for introducing the world to the enduringly ubiquitous banner ad. AT&T paid HotWired $30,000 to place the banner ad above on their site for three months.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. DoubleClick got 1.7% More than 1.5