markempa

DECEMBER 2, 2011

They emailed content their existing subscribers valued so much that they eagerly shared it with their colleagues and Citrix made it easy for them to do so. We are generating demand without having to directly pay for the usual media channels like banner ads, Adwords, etc.”

Email Marketing 120

Email Marketing Banner Ads Adwords Banners 120

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. And you can drop a cookie and retarget the visitor with text or banner ads later. Sign up for our emails here.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

PureB2B

NOVEMBER 26, 2019

Images and Video Content. In B2Bs constantly evolving market a page full of plain text will not suffice. Video and image content will engage users and entice them to learn more. If banner ads and affiliates are just supplemental revenue for your website, make sure they are not prominently displayed on your landing page.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Biznology

NOVEMBER 8, 2012

You might create that database to avoid conflicts on your website, but you don’t need to limit it to that purpose. When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. The same rule-building interface is used for content selection rules, segmentation queries, and lead scoring.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. More and better content. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Rebecca Leib , both from noteworthy, social media and content analyst organization, Altimeter Group, who put together some very fascinating research recently. Most of them now have content practices.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115