Remove Banner Ads Remove Clickthrough Remove Cost Per Click Remove CTR
article thumbnail

Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

What is an Ad Audience? Ad audience describes the overall number of individuals who have either already seen or could potentially see an ad during a specific time period. What is a Banner Ad? A banner ad is one of the most common forms of digital advertising. What is a Banner Ad?

article thumbnail

PPC Consulting: Why It’s Essential for Business Growth

Single Grain

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! You need to optimize your PPC campaign for the ad ranking algorithm to gain the top results. For example, if you run PPC ads on Facebook, they appear on the user’s feed or timeline.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Native Advertising Statistics for 2021

Outbrain

Long-term native campaigns are more cost-effective. lower average CPC than campaigns running six months or less. The native advertising category with the highest clickthrough rate is the Beauty category, with average CTR of 0.104%. 95% of affiliate ad content submitted to Outbrain in 2019 was accepted. Outbrain ).

article thumbnail

Important Marketing Terms that Every B2B Executive Should Know

Circle Studio

Banner ad – An online ad on a webpage, typically at the top or to the side of the page, that links to the advertiser’s website. Clickthrough rate (CTR) – The percentages of visitors that click on a hyperlink on an advertisement, email or website. Also referred to as digital display advertising.

article thumbnail

A Beginner's Guide to Retargeting Campaigns

Hubspot

One great way to do that is with retargeting ads. Unlike typical banner ads, retargeting ads are served to people who have already visited your website or are a contact in your database (like a lead or customer). Congratulations, you''ve now created a conversion-based retargeting ad on Facebook!