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Battle of the Titans: Content Marketing vs. Traditional Advertising in the Financial Sector

ClearVoice

Radio, print, and television ads all work roughly the same way. Ads are very sales-focused, with a direct goal of trying to convince consumers to buy. Lead generation: As Lindsay Kolowich of HubSpot Academy notes , “The more delighted a visitor is with your content, the more likely they are to click your call-to-action.”

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

Who wants their favorite show interrupted by a more-than-likely-irrelevant ad, anyway? 2) Online Television. Have you ever wanted to watch your favorite shows, but they weren't being broadcast right at that very moment? People are using online television to watch the shows they love online whenever they way.

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How to Create Your 2021 Marketing Budget Plan [Step-by-Step Guide]

Marketing Insider Group

How many clicks or new leads do you expect this tactic to generate? As we enter the second year of pandemic restrictions, B2B ad spend is expected to rise nearly 11% in 2021. Display advertising is an economical online advertising method, offering the opportunity to display graphic banner ads on website categories of your choosing.

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How We Became Digital Marketers in Just One Summer

Moz

Instead of binge-watching Netflix all day and hoping some fantastic opportunity would magically come our way, the entrepreneurial among us decided to see how we could use our current skills to generate revenue. Think about it as a giant megaphone broadcasting a message. How does it all work in practice? Glad you asked!

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A Shortish History of Online Video

Vidyard

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.