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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads? Ideally, influencer marketing should be approached as building a relationship.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Relevant Blogger Outreach. Well, your firm has written and produced a white paper. Now what? How do you promote it? Generate new leads. Nurture existing leads. Social Media.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Two thirds of marketers use PPC ads to get eyes on their landing pages and blogs. . .

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter?

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Finding your fans: How to promote your album or single before the release date

ConvertKit

The answer is a solid marketing plan with plenty of lead-time. In this article, we'll walk you through an example record release and promotion timeline that puts your music and marketing in your own hands. You should start planning out: At least your first two music videos. Six months before. Album artwork.