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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! In this context the content might provide a subset of things to be considered in order to ensure uninterrupted application performance, appropriate bandwidth allocation and rapid end user adoption of the tools. Ardath Albee's Tip.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

In terms of bandwidth use, YouTube takes the single biggest share at 10%, followed by Facebook at 4.5% By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Small Biz Lead Gen Surges with Social by eMarketer.