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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

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How Digital Content Has Reshaped the Way We Tell Stories

Content Standard

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. From Hardcover to Software. The Digital Content Remix.

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6 Pillars of an Enterprise SEO Platform

Conductor

Agility is the currency of success in organic marketing. Already, 90% of industry leaders execute organic marketing in-house, and others are following suit. These platforms allow for the agility to succeed with organic marketing and have an impact on revenue that is directly attributable to marketing efforts.

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How Technology Is Shaping the Future of Employee Communications

Biznology

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

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What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

A content management system (CMS) is defined as a software application that enables users to create, edit, publish, and organize website content with little to no programming. What Is a Content Management System (CMS)? 7 Key Functions of a Content Management System. Top 5 Content Management Systems. Online store.