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What is a digital experience platform or DXP and is it the future of content management?

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

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Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94
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How Technology Is Shaping the Future of Employee Communications

Biznology

SEPTEMBER 13, 2021

With on-demand availability of computer system resources, especially data storage and computing power typically requiring no direct active management by the user, the Cloud has become a game changer. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104
Marketing AI Enterprise Management Digital Asset Management Work Management 104
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