The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Adobe Experience Cloud Blog

NOVEMBER 21, 2018

But for the sake of your team’s performance and your brand, someone needs to make sure the standardized portions of your outbound sales communications are authentic, accurate, and match the challenges of your target or market persona,” said Alex Boyd, founder of the demand generation agency RevenueZen. Let’s talk.”.

Demand Generation Agencies 134

Demand Generation Agencies Paid Search Agency Template Bandwidth 134

Vidyard

DECEMBER 4, 2020

How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Learn From the Pros Social media management tool Hootsuite’s video landing page for their enterprise product effectively focuses on one CTA: “Request a Demo.” Determine the Goal of Your Landing Page 3.2 Choose What Type of Video to Use 3.3 But that’s not all it can do.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management.

Marketo 48

Marketo Class CMO Enterprise Management 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Vidyard

JULY 31, 2020

97% of marketers say video helps increase user understand of their product or service ( HubSpot ). People spend 88% more time on websites that contain video ( Mist Media ). 72% of people would rather use video to learn about a product or service ( HubSpot ). But that’s not all it can do. So, what are you waiting for?

Landing Pages 171

Landing Pages Video Marketing Enterprise Management Work Management 171