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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

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MAY 8, 2023

These manual, repetitive, albeit necessary tasks swallow your limited bandwidth and rob time you could spend on tasks like planning your experiments or working with your design team to come up with head-turning creativity. Like Cost-per-Click, Leads, and Cost-per-Lead. That can’t happen in 2023.

Social Media 52

Social Media Cost per Lead Campaigns Automation 52

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SEPTEMBER 28, 2022

Use image or video ads on Facebook and LinkedIn? There’s also no denying that video ads are out of reach for some due to nothing more than bandwidth or creative restraints. In fact, they drive a better cost per lead (CPL) than video ads. Spend extra on that *premium* swag, or stick with pens and mugs?

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

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APRIL 11, 2023

The problem with native ad channels You can run ads natively on Facebook, LinkedIn, and Google. Facebook, which now has nearly 3b monthly active users (MAUs) , introduced ads years ago. Mark Zuckerberg said, “ Facebook Ads represent a completely new way of advertising online. Now do that across Facebook, LinkedIn, and Google.

Campaigns 52

Campaigns Cost per Lead Advertising Agencies B2B Thought Leadership 52

SnapApp

APRIL 25, 2018

Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). Attention spans today are less than that of a goldfish and there’s a plethora of messaging competing for our prospects’ limited bandwidth. Jenn Steele.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91