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8 Marketing Challenges for Small Businesses

Sharpspring

Of course, lack of resources is the number one barrier for most small businesses to expand or even begin marketing. It’s a horrible catch-22, to get sales you need to market, but to market you need to have less sales to give more bandwidth. Lack of Marketing Budget. Make sure to budget for the time someone will be spending.

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Conversion Intelligence—The New Era of Marketing

Unbounce

Since opening our doors 10 years ago, Unbounce has existed to help small businesses grow by making access to essential digital marketing tools easy. Today, we’re seeing small businesses falling behind while large corporations with big budgets are dominating the competitive landscape. SMBs are suffering and there is no end in sight.

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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

Metadata

If you haven’t read our benchmark report, here’s the average CPO across LinkedIn and Facebook: CPO on LinkedIn (Left) vs. Facebook (Right) Pre-April 2022 My initial thought was, Why’s this shocking? To build quality campaigns, experiment at scale , and maximize their budget , demand gen pros need better access to performance metrics.

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Virtual events: The ultimate marketers’ guide

Martech

In addition, 1-to-1 meetings arranged between vendors and participants may be offered as a component of virtual events or may be the entirety of the programming. The development of virtual events began in the mid-1990s with several software applications that enable users to share their screens. Typically they feature one presentation.

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Live Video Marketing: Do?s, Don?ts and Experts? Tips From the Field

ClearVoice

Tips: “Facebook and YouTube have incentivized live video. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Pre-produced and edited clips, planned (but not overly scripted) packages interspersed throughout the programming will make the livestreaming more interesting.

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Social media employee training: A playbook to get everyone involved in extending your brand

Sprout Social

Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth. If more reach even in a time of tight budgets sounds like a pipe dream, consider Vizient.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

How are marketers planning to allocate budgets this year? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.