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KoMarketing Associates

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

Identifying not only who is interacting with your company on social media, but what they are using social media for (such as research, personal entertainment, professional connections, etc) will make a huge difference in the rest of your messaging and strategy. LinkedIn: 1 per day. What Platforms Should I Be Using?

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Social media has changed the way we live, interact with each other, and, yes, even market our businesses. It’s no secret that LinkedIn is one of the most socially powerful platforms for B2B marketers. LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. More than 3.6

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How to Drive Engagement on Social Media for B2B Marketers

KoMarketing Associates

Social media engagement is a metric used to track how often users interact with your content on social media. Depending on the platform, social engagement might include interactions such as likes, shares, emoji responses, comments, mentions, regrams, link clicks, video watches, retweets, and replies. What is social media engagement?

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8+ Tips for B2B Custom Audience Targeting

KoMarketing Associates

According to Retargeter , B2B retargeting outperforms B2C retargeting by 402% in terms of conversions per impressions. Retargeting is a form of online advertising that allows you to connect with users who previously visited your site, interacted with your social profile, or completed a form on your site. It is basically insane.

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Instagram for B2B Marketing: 10 Effective Tactics

KoMarketing Associates

One more request: Please do not treat this platform like it was LinkedIn. Younger employees, especially, may be much happier interacting with your audience on Instagram (rather than, say, LinkedIn). YouTube, maybe… but it’s a close tie. Or even like it’s Facebook. Instagram demands this. And it all counts.