Demand-Gen Report Interview on Need for New Sales Enablement Tools
The ROI Guy
OCTOBER 5, 2011
Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Just as buying music and books changed significantly over past 10 years in the B2C space, similarly we are in a ten year consumerization of B2B sales. Customers want "outcomes."
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