Online Marketing Institute

MAY 24, 2009

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. ► March ( 4 ) You’re Selling What to Whom? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

Navigate the Channel

JUNE 7, 2023

Using digital allows you to reach a wider audience, which can be important for B2B companies, which can have smaller target markets than B2C companies. Using digital allows B2B companies to refine their marketing efforts and tune them to their audiences, demographically and psychographically and—of course—geographically.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65