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Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting

Leadspace

There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.