Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting
Leadspace
SEPTEMBER 6, 2019
There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.
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