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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Providing the option to pass back leads to marketing for further nurturing. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Sorting leads in their CRM by priority, allowing sales to contact leads when they need the most attention.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.