b2c Forrester Related Topics 
Cintell
FEBRUARY 9, 2016
Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done.
Cintell
JANUARY 27, 2016
Laura Ramos of Forrester says it best, “To win in the age of the customer, B2B marketers need to drive customer intelligence into all areas of the business.”. Learn how Cintell can increase adoption of your personas by 3X.
Cintell
MARCH 10, 2016
Using Personas increases email open rate 2-5 times (Forrester). Persona based content increased customer engagement almost six-fold when targeting cold leads (10% versus 58%). DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog). Email revenue increased 18x compared to broadcast emails (Douglas Karr).
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