Chris Koch

AUGUST 13, 2010

So what can we take away from all this as B2B marketing professionals? The trajectory of Slater’s postings look a lot like the things that customers say about our complex B2B products and services, which have a much longer arc of relationship than B2C. Similarly, there are many ways we can intervene in our B2B customers’ frustrations.

Social Media 100

Social Media Media B2B SME 100

Chris Koch

MARCH 25, 2011

Some companies get pretty formal about this, creating invitation-only SME councils with entry requirements. I’m hearing B2B companies tell me that they are starting to make idea development part of the yearly goals of their subject matter experts. Recognition from peers means a lot to subject matter experts.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

APRIL 9, 2010

If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. But be careful; these SMEs need to have thick skins and handle negative comments constructively. Tags: Blogging B2B marketing Blog LinkedIn marketing Social Media social media management Subject matter expert. Aggregator.

SME 100

SME Aggregators Blogger Social Media 100