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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

" For any B2B concern, blogging is sales. Bloggers are concerned that they can not handle the volume of work required. First step - I strive to get the understanding that blogging is not "texting your buddies." At least it is one link in the sales chain. No one can tell me they are too busy to contribute to the sales effort.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Theres a never-ending dialogue about the difference between B2B and B2C marketing. But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. Maybe the long sales cycle in many B2B markets is the culprit. Theyre missing out on a hugely powerful asset.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Really great content around B2B Marketing again this month. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

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The Content Creator's Master List of Commonly Troublesome Words

Hubspot

B2B: Abbreviation for business-to-business. business-to-business: hyphenated (abbreviation: B2B). SMB: Abbreviation for small and medium-size business (plural: SMBs). wiki: Lowercase. Plural: wikis. Your Master List of Commonly Troublesome Words. app: Short form of application. Plural: apps. No periods.

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