Rick Short Explains How to Turn Staff Into Prolific Bloggers
Online Marketing Institute
JUNE 30, 2009
" For any B2B concern, blogging is sales. Bloggers are concerned that they can not handle the volume of work required. First step - I strive to get the understanding that blogging is not "texting your buddies." At least it is one link in the sales chain. No one can tell me they are too busy to contribute to the sales effort.
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