NuSpark Consulting
DECEMBER 18, 2011
You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Feel free to offer these prospects a white paper, and if they accept, put them into a nurturing sequence. Here’s ReachForce.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
This year’s MarketingSherpa B2B Marketing Summit was a great success. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead.
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The Point
DECEMBER 16, 2011
You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. At Marketo, we write a lot of our own content, but use some other services as well (like Velocity Partners to design our Definitive Guides and paid white paper and webinar sponsorships).
Kapost
OCTOBER 31, 2016
Today, I’m exploring the 12 key marketing technologies that make up the ultimate tech stack for B2B SaaS marketers. Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. 1) Customer Relationship Management (CRM).
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