Customer Experience Matrix
MAY 27, 2009
In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.
NuSpark Consulting
DECEMBER 18, 2011
You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. Additional intelligence is available via integrations with Hoovers and Jigsaw. Feel free to offer these prospects a white paper, and if they accept, put them into a nurturing sequence. Here’s ReachForce.
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Webbiquity
FEBRUARY 14, 2010
You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Create and maintain profile pages on social networking and directory sites like LinkedIn , Facebook , Naymz , Jigsaw , Plaxo , ZoomInfo , CrunchBase (for technology executives), and VisualCV.
The Point
DECEMBER 16, 2011
You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. It’s clear that you need to include more proactive outreach to the type of prospects most likely to have a need for your new solution, even if they don’t know such a solution exists.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire. Focus on the quality of my leads, not the quantity. Make sure I get the most out of my content, since it’s expensive to create.
Content Standard
MAY 8, 2018
It then makes your job a lot easier to explain, ‘Hey, this is how many sales our spring Facebook campaign brought in, but actually, by building links to our new white paper, this is how many new organic visits we’re getting every month.’
Tomorrow People
NOVEMBER 22, 2019
Typically consideration content takes the form of: White papers. Content still needs to be factual and informative, providing the last pieces of the purchasing jigsaw. Decision makers need extensive facts, figures and examples targeted to their specific interests if they are to be convinced of your expertise and knowledge.
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