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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. LinkedIn, Twitter.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Think about it: B2B tech sales is all about numbers and selling stuff.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business in 2023

accelerate agency

SEO is a catch-all for everything you do to improve your brand’s performance on search engine results pages (SERPs). SERPs only display what searchers want – and need – to see. Your content marketing strategy needs to factor this in. Each one shows separate entries ranking on page one of the SERPs.

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SaaS SEO: The #1 Guide to Growing Your SaaS Business With SEO

accelerate agency

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. SERPs only display what searchers want – and need – to see. .

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SaaS SEO: The #1 Guide to Growing Your SaaS Business With SEO

accelerate agency

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. 82% report actively using content marketing, up from 70% last year. SERPs only display what searchers want – and need – to see. .

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The Ultimate Guide to Marketing Jobs

Hubspot

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email marketers make between $39,000 and $70,000, with the median salary being $50,500. Growth Marketer. Content Marketing.