Marketing Insider Group

SEPTEMBER 28, 2021

If you’re creating content with a singular goal of ranking on SERPs and driving web traffic, you’re missing part of the point. Hubspot tested this out on their own website and found that anchor text CTAs increase conversions by 121% ! How to Use Action Words in Your Content. It should motivate people to want more from your brand.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Stevens & Tate

JULY 24, 2020

B2B marketing can be a challenging endeavor, especially if you don’t have a clear cut marketing strategy in place. To have any hope of running a successful B2B marketing campaign , you’ll need to establish what your goals are. It’s estimated that 83 percent of B2B businesses have an email newsletter strategy.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. Click here.].

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Velocity Partners

FEBRUARY 20, 2024

When I recently stumbled upon John Miller’s insights on his new B2B Growth Playbook, I found myself nodding in agreement. If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Meaning, Metrics and Mojo.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Navigate the Channel

JANUARY 2, 2023

Cross-channel marketing is particularly important for a B2B audience, who often have many more steps to a purchase decision and usually requires more than one person’s input. B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Video can help improve your website’s ranking on search engine results pages (SERPs). Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Valasys

DECEMBER 19, 2019

Content marketing has been the steering wheel, constantly brewing the B2B dominion. As the big data & Internet of Things (IOTs) have taken over the B2B world, B2B content marketing has become more important than ever. B2B content marketing is an invisible tool in the marketing arsenal of B2B brands.

B2B Marketing 52

B2B Marketing Content Marketing Lead Ranking B2B 52

Navigate the Channel

DECEMBER 7, 2022

The global B2B E-Commerce market was valued at more than $8 trillion in 2021 and is projected to be $18 trillion by the year 2030, according to MarketWatch. online B2B online sales will continue to surge at home and worldwide. The B2B U.S. The B2B U.S. A little background first. market in 2022 is more than $6.7

eCommerce 65

eCommerce Domain POS Fulfillment 65

Marketing Insider Group

APRIL 6, 2021

Source: HubSpot. 77% of B2B marketing and sales professionals say personalized marketing experiences lead to better customer relationships. High-quality content will catch people’s attention and help you rank higher on the SERPs (search engine results pages). Funnels can lose momentum. Personalization Matters.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. Many B2B companies are put off by the term ‘local SEO’ as they often operate across the country or have branches in multiple cities.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Valasys

AUGUST 22, 2019

How to Employ Local SEO to Optimize B2B Marketing. Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. According to HubSpot, 80% of potential customers use search engines to find local information. It’s a hot topic for Google in 2019.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

DealSignal

JANUARY 20, 2023

In fact, according to a study published by hubspot , 61% of marketers consider lead generation the toughest part of their job. They are a hot asset for any B2B company, as they are the easiest leads to convert into sales. Generating leads is a crucial aspect of any business, especially for B2B companies.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. “Marketers today need little convincing that video is a powerful content form.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Strategic-IC

JUNE 25, 2019

For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust. 87% of consumers say that they’d like to see more video from brands in 2019 (HubSpot).

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Hubspot

JUNE 16, 2020

Did you know that B2B marketers obtain over 70% of their leads from blogging ? At HubSpot, keyword research informs the topics we write about each quarter. On-Page SEO raises the chance of search engines choosing your articles to populate search engine results pages (SERPs). For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Albacross

DECEMBER 25, 2018

For a long time, B2B brands have disregarded the business value that social media offers. According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” HubSpot Sidekick. HubSpot’s Sidekick tool allows us to get real time notifications when emails are clicked or opened. What is it? What is it? :

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place. The difficulty with this, however, is that SEO is always changing.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Within the B2B dominion, content marketing can be used as an ultimate tool to drive quality leads. Marketing has to create content people actually want.”.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Vidyard

NOVEMBER 2, 2017

By every measure —lead creation, conversions, SERP ranking, time on page, likes, shares and any other form of engagement—video’s power to inform and persuade is unmatched,” says Jeff Loeb, CMO at Vidyard. Marketers today need little convincing that video is a powerful content form.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Directive Agency

JULY 7, 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. With Google algorithms and search marketing grow increasingly more complex and comprehensive, B2B marketers need to adapt their campaigns to follow suit. Why Email Marketing Isn’t Going Anywhere for B2B.

Blast Campaigns 40

Blast Campaigns Email Marketing B2B Marketing Examples 40

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy. The topic clusters model. Topic cluster model explained. Fancy getting in on the action? And, guess what?

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

SmartBug Media

AUGUST 4, 2020

There are different options available to you depending on whether you’re a B2C or B2B business. On the other hand, B2B businesses would benefit from places like G2 Crowd , Capterra , or TrustRadius. As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs).

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. B2B/Marketing. You've probably guessed — this blog that you're currently reading is an example of the B2B/Marketing category. B2B (Content offers).

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

seo.co

OCTOBER 6, 2021

Content may also be used as an element of exchange, particularly when it comes to B2B conversions that only ask for personal information as a conversion event. I won’t get into the specifics of SEO in this article, but know that your articles will have to meet certain SEO protocols to maximize their chances of being featured in SERPs.

Ad Exchange 98

Ad Exchange Content Copywriting Lead Scoring 98

Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Valasys

FEBRUARY 13, 2020

Every B2B marketer wants to build strong brand authority deploying content marketing at its very best. B2B content marketing is all about striking the emotional cord of the customers by addressing their pain-points & helping them to make a wise buying decision to suffice their requirements.

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64