Marketing Interactions
SEPTEMBER 14, 2021
The content we use to engage B2B buyers must resonate and be relevant. B2B buyers want the information they seek with a minimal expenditure of effort. If you see a trend of B2B buyers looking interested one moment and ghosting you the next, it’s likely due to asking them to take the leap. We’ve all done it.
Marketing Interactions
JULY 25, 2021
Hyper-everything in B2B marketing! Just ask Google. It’s pretty much a parallel to what I said in this post about a mindset reset for B2B personalization , although Robert is more eloquent than me. The post Why Is B2B Marketing So Hyper? Hyper-relevant. Hyper-personalized. Hyper-targeted. What is it with all the hyper?
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Marketing Interactions
JANUARY 3, 2022
Your B2B nurturing programs must account for the dynamism of the customer lifecycle to be effective. Namely: In B2B complex purchases, the end users are often not the buyers you sold to, so your audience has shifted. The Focus on B2B Nurturing for Retention and Upsell. B2B Nurturing Programs Let Your Audience Drive.
Marketing Interactions
APRIL 14, 2019
Marketing automation is the foundational solution in the Martech stack for many B2B marketers. Google has trained buyers to hit the back button when the search result clicked on doesn’t yield the right content. The post Content-Driven Conversations: The Future of B2B Engagement appeared first on Marketing Interactions.
Marketing Interactions
MAY 23, 2018
When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. Oh, I have logins to the systems, Google Docs, Slack, and Chatter.
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