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Do Psychographics work in B2B Marketing & Sales?

Online Marketing Institute

Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom?

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Programmatic Advertising: What You Need To Know

Digilant

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

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Programmatic Advertising: What You Need To Know

Digilant

Enterprise Software : A B2B enterprise software company operating in a category with very little differentiation leveraged programmatic advertising to drive brand awareness and audience engagement. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026.

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How Deep Learning Revolutionizes B2B SEO

Valasys

B2B marketers need to be aware of the latest developments in the AI industry & upgrade their SEO strategies to comply with the latest developments in machine learning, deep learning in particular. Helps in Optimizing Mobile Pages for Search Engines: According to a study by Emarketer, 86% of Americans spend their time on smartphone apps.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. Still in need of a little refresher on the merits of email list segmentation?