Do Psychographics work in B2B Marketing & Sales?
Online Marketing Institute
MAY 24, 2009
Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? B2B marketers regularly use demographic data of tangible characteristics such as company size, industry classification, number of employees, etc. ► March ( 4 ) You’re Selling What to Whom?
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