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Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. The Advertising Is Good For You blog tracks these statistics from DoubleClick. and EMEA markets, for B2C and B2B campaigns.