Content4Demand
MAY 19, 2020
We asked seven top ABM thought leaders for their best tips on how B2B marketers can scale ABM with compelling content, and they shared valuable insights you won’t want to miss. Demand Gen Report hosted 16 sessions in this year’s Campaign Optimization Series , and those webcasts are now all available on demand.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
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Content4Demand
OCTOBER 6, 2021
Randy is immersed in the world of buyer journeys and believes that the pandemic has simply accelerated trends that were already under way to transform the roles marketing teams play in engaging B2B buyers. Overnight, B2B buying changed forever, and there’s no going back. This shift is welcome news for B2B buyers.
Biznology
FEBRUARY 8, 2016
The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. B2B publishing houses have long relied upon their subscriber lists for the generation. A couple of years ago, a client told me he was having some lead quality problems.
Digital B2B Marketing
OCTOBER 17, 2016
B2B marketers today are not optimizing programs to reach and engage their best prospects. They will listen to webcasts instead of music. Let’s get right to the point. Sure, we talk about a buyer journey or about carefully mapping content. But at the end of the day, what are we doing? Serial content consumers.
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