B2B and Demand - B2B Marketing Zone

‘The Truth about Leads’ Is Just That

Paul Gillin

FEBRUARY 2, 2012

This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies. CPL drives marketers to outsource demand generation to unskilled contract telemarketers or to purchase lists of dubious quality. Once they’re convinced, they’re all in.

Cost per Lead

Cost per Lead Sales Qualified Leads PointClear CPL

Transforming P&G

Paul Gillin

MARCH 9, 2012

The volunteer position would demand a few days of my time every year just as I was beginning to transition my focus to B2B and away from P&G’s consumer markets. When Stan Joosten first contacted me about joining Procter & Gamble’s Digital Advisory Board, I initially hesitated.

Peer-to-peer

Peer-to-peer Paid Search Agency Sample Impressions

B2B Marketing Zone

Paul Gillin

‘The Truth about Leads’ Is Just That

Transforming P&G

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