LeadSloth

APRIL 15, 2010

If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? In B2B marketing, campaigns often run 3-12 months.

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LeadSloth

OCTOBER 4, 2009

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. Silverpop Engage B2B (booth 4). This ensures that you get lots of real-life advice. Marketo (booth 6).

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Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

SEPTEMBER 24, 2009

is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!). In this post I listed 8 ideas to address this question (and feel free to share yours in the comments!).

Marketing Automation Services 100

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LeadSloth

AUGUST 17, 2009

Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? Why Lead Management. Read them both! Have you read these books?

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing.

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LeadSloth

AUGUST 25, 2010

Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. But how do you create a solid lead nurturing plan? Jeff Erramouspe: You Need Good Technology, But….

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